3. "Creativity is Subtraction": Leveraging Data to Focus on What Matters
Many marketers continue to face frustration due to fragmented data, long timelines to answer questions, and limited IT resources. We often hear "Why is this so difficult?" In this session, we will share our experiences in constructing an effective data and analytics roadmap. What are the critical components? How should they be sequenced?
We will delve into practical strategies for constructing a competitive data and analytics capability and navigating through the noise of a crowded, complex ecosystem. By strategically utilizing data, businesses can unearth valuable insights, spot trends, and comprehend the drivers of their business. However, in many cases, this promise remains unfulfilled across businesses. Those companies able to accomplish this successfully will thrive in the next decade and beyond.
Join us for a conversation on the transformative potential of a data-driven culture and the journey to achieve it.
Blue Boat Data is an enterprise intelligence platform designed for the business context of your data.
Built by a seasoned team who’ve spearheaded in-house data and analytics functions for global brands, alongside technologists at the forefront of data and AI innovation.
Our Smart Data Layer (SDL) is designed to solve the persistent complexities faced by companies as they strive to maximize value from their data. The SDL is built on deep domain knowledge of the direct-to-consumer space and modular by design. Solutions range from transforming raw data into business ready metrics to machine learning-driven customer segmentation. The platform can reduce the time analysts spend wrangling data by 70 - 80%.
We're passionate about discussing your data and analytics needs and partnering to deliver solutions. https://blueboatdata.com/
