Building Lasting Bonds: Mastering the Art of Loyalty Ecosystems
As the landscape of loyalty programs evolves, the future signals a shift towards loyalty ecosystems. These innovative models seamlessly integrate products, services, and experiences, enhancing the customer value proposition and brand loyalty. A staggering 40% of the Financial Times’s top brands have engaged in strategic partnerships, paving the way for ecosystem-centric loyalty programs. Through open collaboration, personalization, and leveraging modern technologies, businesses can create dynamic, engaging, and lifestyle-oriented loyalty programs that strongly resonate with today's consumers. In this lounge discussion, we'll explore the transformative potential of democratized and empowered loyalty ecosystems in driving greater innovation, customer engagement, and brand loyalty.
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Loyalty Juggernaut (Platinum)
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Loyalty Juggernaut Inc.
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Based in Palo Alto, CA, Loyalty Juggernaut (LJI) provides the industry’s first patented cloud-native platform for loyalty programs and customer engagement. Our clientele includes retail leaders and innovators such as Majid Al Futaim, Shoppers Stop, FEMSA, Cenomi Group, and CMR. LJI’s award-winning platform, GRAVTY®, stands as the world's only loyalty technology platform holding US patents for three essential capabilities crucial for the next generation of loyalty programs. These include multi-dimensional, 1st-party customer data tracking to drive greater insight and intimacy in this age of "cookie-less" consumers; the use of AI in loyalty and personalization to achieve "mass individualization" at scale; and a "no code" visual rules and drag-and-drop interface for a swift transition from program concept to execution in minutes, significantly reducing the need for extensive IT involvement or consultant expertise.
As a cloud-native technology, GRAVTY® offers pre-built integrations to allow you to get up and runn
Ben Neary
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Harley-Davidson
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Membership & Loyalty Manager
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Nathan Lockhart
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7-Eleven
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Senior Manager, CRM & Personalization Strategy
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Katrina Bossotti
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Deckers Brands
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Director, Global Loyalty & Consumer Engagement
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Christy Self
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Nike
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Digital Product Director, Membership
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Aditya Soni
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Nike
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Principal Software Engineer
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Carolyn Rolander
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NBA
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Membership Program Manager
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Ashley Pearce
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Takeda
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Digital Marketing Experience Lead
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