Person-based Loyalty: Harness the Power of Your Data
Marketing ecosystems are plagued with limitations that hinder a marketer's ability to truly comprehend their customers' needs and effectively communicate with them. In this chat we're going to talk about how to address these challenges head-on to help brands foster genuine, person-based relationships with their customers.
Speaker: Shamba Schmidt
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Epsilon (Platinum)
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Epsilon
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Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.
NataLee Allen
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ClearBags
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Visionary
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Ashley Pearce
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Takeda
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Digital Marketing Experience Lead
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Bethany Henderson
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Pilot Flying J
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Manager of Loyalty Rewards
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