Respond Appropriately: Listening to Consumer Intent
Are you listening to what your customers are telling you? Actions speak volumes – and technology has evolved to help marketers listen closely to what their customers want and need. In this chat, we’ll discuss how consumers expect deep personalization, and how marketers can rise to meet their expectations.
Speaker: Andrea Marvel
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Epsilon (Platinum)
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Epsilon
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Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.
Melissa Berscheid
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Ulta Beauty
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Sr Director Member Marketing and Technology
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NataLee Allen
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ClearBags
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Visionary
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Ellen Robertson
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City of Bloomington
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Sr. Economic Development Specialist
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Megan Neumann
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Chipotle Mexican Grill
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Director of Product, Customer Activation
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Kassandra Smith
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Taco Bell
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Sr. Associate Manager, CRM Lifecycle
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