Master Data-driven Media Optimization and Measure your Success
Brands looking to maximize their current data assets need to build a first-party identity graph to utilize current customer relationship management (CRM) and website traffic to build look-alike audiences for media activation. They then can measure performance through a closed loop approach using Real Identity in Acxiom Analytic Services. By leveraging Acxiom analytics expertise to create look-alike audiences using first-party data, you can improve media reach with better targeting and improve the quality of audiences.
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Acxiom (Sapphire)
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Acxiom
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Acxiom partners with the world’s leading brands to create customer intelligence, enabling data-driven marketing experiences that generate value for people and for brands. The experts in identity, the ethical use of data, cloud-first customer data management, and analytics solutions, Acxiom makes the complex marketing ecosystem work, applying customer intelligence wherever brands and customers meet. For more than 50 years, Acxiom has improved clients’ customer acquisition, growth, and retention. With locations in the US, Europe, and Asia, Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc. (IPG). For more information, visit Acxiom.com.
Julia Monahan
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GreaterGood
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Director of CRM
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Molly Fish
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QDOBA Mexican Eats
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Manager, CRM & SEO
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CRM, digital marketing, loyalty
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Chris Campbell
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Victra - Verizon Authorized Retailer
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VP of Marketing
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