Boot Camp for Loyalty Analytics: Essential KPIs, Benchmarks and Best Practices, host: Capillary Technologies (Silver), CRMC 2024, @Krowden

Boot Camp for Loyalty Analytics: Essential KPIs, Benchmarks and Best Practices

Today's world is inundated with loyalty programs, but how do you know if your program is performing well? How can you identify program strengths as well as areas for remediation and enhancement? Most marketers measure loyalty solely with retention metrics, unfairly boiling loyalty down into a transactional relationship. Loyalty, however, is much more than that and you need to accurately track both behavioral and emotional metrics. Attend this workshop to learn the most important KPIs to measure for a holistic understanding of customer loyalty and program health, including Scorecards & Benchmarks; Interrogating the Usual Suspects; Frame & Score Engagement; How to go From NPS To Authentic Emotion; and a Loyalty Marketer’s Must-Have Toolkit. This boot camp concludes with a look at the role of prescriptive analytics and AI and the promise of generative loyalty.

20-05-2024 10:45 - 12:00

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Boot Camp for Loyalty Analytics: Essential KPIs, Benchmarks and Best Practices

Workshop - Williford Room C